FAQ for Agents

FAQ For Agents

Q1.	What is Equity Razor?

Equity Razor is a system that continually downloads MLS listing changes and automatically creates Comparative Market Analyses (CMAs) on all new listings and price changes. Agents can create specialized searches that match their clients criteria, and when a match is found a complete property report is automatically emailed to their client. Client tools are available to assist in further analyzing the property, such as maps, photos and property details. Because communicating with the client is crucial for the agent's business, ER has created automated reports, interfaces and systems to improve such communication. We call our technology NO CLICK AND ONE CLICK AWAY FROM MOST TASKS.

Q2.	But I already have access to the MLS data through NTREIS, why do I need Equity Razor?

Even though you have access to the MLS data through NTREIS, with Equity Razor you will be able to save hundreds of hours creating CMAs and communicating to your clients. Equity Razor does automated valuations (CMAs) on all active listings in the MLS. For the NTREIS North Texas MLS, Equity Razor does about 1000 CMAs every day. That is about 30,000 CMAs every month. Consider the competitive advantage this program can create for you.

Q3.	Can I search for equity? For example $30,000 or 20%?

Yes, you can. You can also combine the equity with other parameters, like listed price, estimated value and geography. Searches can also be saved and either executed on demand or automated to be ran whenever new data is collected from the MLS.

Q4.	How much does Equity Razor cost?

Equity Razor is currently offering beta pricing for packages that range between $250 to $2,500 per month or more. There are different packages available, but basically it depends on how many agents you want to have access to the application, how many counties you want to subscribe to, and how many clients use your IDX and email solution.

Q5.	How many automated valuations does Equity Razor perform each day?

In North Texas MLS (NTREIS) Equity Razor performs about 1,000 valuations per day, which equates to 30,000 CMAs per month: 360,000 CMAs per year.

Q6.	What is the real value of Equity Razor?

	If you hire an assistant to do nothing but create CMAs:
	1 CMA created every 10 minutes Assistant works 8 hours per day 48 CMAs created per day Lets say average salary $3,000 a month plus office space, payroll taxes, benefits about $4,000 / month 20 assistants required to do about 1,000 CMAs per day Monthly cost: $80,000
	If you Hire Equity Razor you can do the next calculation:
	24 hours a day, 365 days a year About 1,000 CMAs per day Monthly cost: $250 to $1,000

	If you hire an assistant to do nothing but create CMAs:
	1 CMA created every 10 minutes Assistant works 8 hours per day 96 CMAs created per day Lets say average salary $3,000 a month plus office space, payroll taxes, benefits about $4,000 / month 10 assistants required to do about 1,000 CMAs per day Monthly cost: $40,000
	If you Hire Equity Razor you can do the next calculation:
	24 hours a day, 365 days a year About 1,000 CMAs per day Monthly cost: $250 to $2,500

Q7.	What are the geographic areas covered by Equity Razor?

The main counties within North Texas Information systems are Dallas, tarrant, Collin, Denton, Ellis, Johnson, Kaufman, Rockwall and others. To view a coverage map, click here.